6 Podcasts you have to subscribe to as Race director

More than 40 million Americans listen to podcasts every week – five times more than they go to the cinemas. Whether you’re already a subscriber or are considering joining, podcasts are an important source of news and insights. They also… Continue Reading

Impact of digital technologies on sponsorship in the endurance sports sector

Sponsorship in the endurance sports sector has come a long way. While it was sufficient to attract potential partners with logo placements, ticket giveaways, and naming rights some time ago, this will not be likely to lead to a sponsorship… Continue Reading

Trends to enhance the visitor experience at conferences

In times of increasing digitization, it is more difficult to acquire new participants for a specific conference every year. Interested parties are now looking for the solution to their problem online in order to obtain the greatest possible transparency and… Continue Reading

6 tips to convince sponsors to invest in your trade fair or conference

Sponsoring is gaining more and more importance in the trade fair industry and one can hardly imagine a trade fair without sponsors these days. While the sponsors’ investment represents an important source of income for the organizers, sponsors hope that… Continue Reading

How to maintain sponsors for subsequent events

Finding sponsors and convincing them to invest in your race event is a tedious process that costs time, money and a bunch of nerves. In order not to start the acquisition over again for each event it is important to… Continue Reading

What sponsors want and expect from you in the endurance sports sector

When you have read our last posts about finding and acquiring the best sponsors for your event, you might come up with  this question: What do sponsors actually want from me and what can I offer them in exchange? It’s… Continue Reading

Find the right sponsors for your event

Hardly any event today can get along without one or even several sponsors. They are often necessary for the event to take place at all. Unlike donations, a sponsoring relationship is a legal transaction that should be treated as such…. Continue Reading

5 tips for the right approach to sponsor acquisition

Participation in a trade fair can be a real challenge for companies. In order to create a perfect trade fair appearance, many different aspects have to be considered. Although sponsoring is only a small part that has to be included… Continue Reading

The challenges of today as an exhibitor and organizer of trade fairs

Exhibitors repeatedly report that the number of trade fair visitors is declining. For a long time now, it is no longer a self-runner, as the digital world with its numerous possibilities steals the show from the trade fair. No matter… Continue Reading

How to effectively search and contact sponsors

Let’s all be honest: In our heads, we like to distort reality. This also applies to the planning of events: the decoration, the guests, the ambiance. We have an idea in mind. A quick reality check usually brings us back… Continue Reading


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