What sponsors want and expect from you in the endurance sports sector

When you have read our last posts about finding and acquiring the best sponsors for your event, you might come up with  this question: What do sponsors actually want from me and what can I offer them in exchange? It’s… Continue Reading

Find the right sponsors for your event

Hardly any event today can get along without one or even several sponsors. They are often necessary for the event to take place at all. Unlike donations, a sponsoring relationship is a legal transaction that should be treated as such…. Continue Reading

5 tips for the right approach to sponsor acquisition

Participation in a trade fair can be a real challenge for companies. In order to create a perfect trade fair appearance, many different aspects have to be considered. Although sponsoring is only a small part that has to be included… Continue Reading

The challenges of today as an exhibitor and organizer of trade fairs

Exhibitors repeatedly report that the number of trade fair visitors is declining. For a long time now, it is no longer a self-runner, as the digital world with its numerous possibilities steals the show from the trade fair. No matter… Continue Reading

How to effectively search and contact sponsors

Let’s all be honest: In our heads, we like to distort reality. This also applies to the planning of events: the decoration, the guests, the ambiance. We have an idea in mind. A quick reality check usually brings us back… Continue Reading

How to contact and convince sponsors in the endurance sports sector

Out of own experience, I know that approaching sponsors can be a daunting and intimidating process. Especially when it comes to cold calling potential partners many race directors are not aware of how to get the attention of their prospects… Continue Reading

How to find Sponsors in the endurance sports sector

Your next endurance event is coming up and you are still not sure how to find the right sponsors? Our series of 5 blogs will help you to understand the dynamics of sponsor acquisition in the endurance sector and guide you through the process.

7 brainwashing ideas for your next race event

It’s winter and cold, but hopefully we’ve got some hot brainwashing ideas that will get the brains of every race organizer going. Maybe you’re planning your first race of the year, or you’re looking for ways to make your next events better than last year.

Producing the best possible race? Run!

From the preparation of a race to the race day itself, in this article you will find everything you need to know if you want to produce a successful race.

How to plan your next event more sustainable

Events of all types can have a massive impact on the environment. Because of this, it is really important that the organizers become familiar with the idea of sustainability and plan their event from this perspective. But don’t make the… Continue Reading


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