Why event organizers should no longer renounce on event technologies

The use of event technologies at events shouldn’t be an option anymore. It should be seen as an integral part of your planning alongside elements as location and catering. Nevertheless, many organizers are not aware of the real added value… Continue Reading

How to use giveaways at events

Promotional gifts have become common practice when it comes to customer communication and good marketing and it is even hard to imagine events without them. Using giveaways at events is always a good idea, unless they end up unseen in… Continue Reading

Use digital event bags at events

Perfect planning and execution of an event from start to finish – that is the task of an event manager or organizer. From the location to the program, everything has to be planned in detail in order to satisfy the visitors. In this article you can find out how you can increase the commitment of your visitors at events.

Interview with Karsten Schulz: Digitization in the endurance sector

Karsten Schulz, founder and CEO of the enduu brand, talks to us about the digitization of the endurance sector.

6 Podcasts you have to subscribe to as Race director

More than 40 million Americans listen to podcasts every week – five times more than they go to the cinemas. Whether you’re already a subscriber or are considering joining, podcasts are an important source of news and insights. They also… Continue Reading

Impact of digital technologies on sponsorship in the endurance sports sector

Sponsorship in the endurance sports sector has come a long way. While it was sufficient to attract potential partners with logo placements, ticket giveaways, and naming rights some time ago, this will not be likely to lead to a sponsorship… Continue Reading

Trends to enhance the visitor experience at conferences

In times of increasing digitization, it is more difficult to acquire new participants for a specific conference every year. Interested parties are now looking for the solution to their problem online in order to obtain the greatest possible transparency and… Continue Reading

6 tips to convince sponsors to invest in your trade fair or conference

Sponsoring is gaining more and more importance in the trade fair industry and one can hardly imagine a trade fair without sponsors these days. While the sponsors’ investment represents an important source of income for the organizers, sponsors hope that… Continue Reading

How to maintain sponsors for subsequent events

Finding sponsors and convincing them to invest in your race event is a tedious process that costs time, money and a bunch of nerves. In order not to start the acquisition over again for each event it is important to… Continue Reading

What sponsors want and expect from you in the endurance sports sector

When you have read our last posts about finding and acquiring the best sponsors for your event, you might come up with  this question: What do sponsors actually want from me and what can I offer them in exchange? It’s… Continue Reading


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